Monnow Bridge Caravan & Camping Site's Business Cards

For my personal live project I  was to design a new business card for Monnow Bridge Caravan & Camping Site.  The current business card they had was plain, completely text based and not as eye catching or representative of the site as wised.  These were designed this way about 15years ago to keep printing costs down, however the style needs changing due to other caravan site competitors having much more lavish advertisement.

So to start this project I photographed the site:

After some market research I found that the site's clients are not aimed at young people, but mainly the older generations as its not a expensive site and it focus' on peace and tranquillity. This will be my focus.

These are the business card designs I found very interesting and inspirational:

After deciding upon the design I was going ahead with from my initial design sketches in my journal, I developed alternative items in this composition:

CHOSEN COMPOSITION:

Then a bit of collage was in order to check what this chosen designs composition would look like:

Then for colour scheme ideas:

Once I had decided upon a composition that appealed and would leave room in consideration for the text, it was time to look at each element carefully.  LIFE DRAWING was essential for this:

Then a rough sketch of a traditional British holidaying deck chair, the essence of holidaying at home

Then for colour ideas for the VW Camper, a very fashionable motor van which appeals to the majority:

Then it was to the actual components for the business cards.  I painted them seperately so i could piece them together with Photoshop:

 

I am pleased with the effect using acrylic paint has on the vibrancy and outcome of these illustrations.  They really do jump out of the page.  I have gone for a bright colour scheme intentionally as it is a piece of advertising and should stand out and shout to gain peoples attention.

I am pleased with this composition and vibrancy of the business card.  By painting these elements of the image large and shrinking them down to fit into the business cards format really tightens the image up neatly

Including the text:

This card shows the text at a reasonable sized font but it is to 'samey' and needs more spacing to help divide the text and make curtain information more important than others.

The following image has the text spaced out appropriately and much clearer.  Also the title of the site is BOLD to make it stand out, as this is the most important piece of information.  However, considering the generation of the target audience, the bottom two lines are just too small.

Final Design:

Explination:  The most important text on this business card is the name of the site and contact details (phone number) as this is the only way bookings are taken.  This is why that takes priority over the other information and is arranges in the format it is. 

I have used this font (inc serif's) as it is a traditional font and considering my target audience, think its appropriate.

Perfume Personalities

Perfume Personalities

Outcomes:

I am intending to create an illustrative flow diagram to match up the viewer with a particular type of fragrance.  This would be interactive in an exhibition or could be used for a fun feature in a magazine.  This will need to be incredibly visually interesting and entertaining rather than serious.

    I will need to record the development of a variety of designs for this in a journal and on my blog.  Researching these flow diagrams, perfume advertisements in magazines and the typical colours used in promoting perfume will be necessary in creating an effective and visually stimulating piece of work.  I will also need to do tests on a number of people, to check that the diagram works practically and effectively and is fun, as it is intending to be.

Aims:

Through this project I will develop more skills in presentation and professionalism of final pieces of artwork as well as making diagrams visually appealing to a majority of people.  I will also need to consider how the diagram would work in a public gallery, as well as in a magazine.

Target Audience:

“Perfume Personalities” will be aimed at mainly females.  These are the target audience of the type of popular magazines that could potentially use this flow diagram.  However, it would also be an interactive piece of work that could be used by anyone that will visit the Art360 exhibition where it will be displayed.  It is fun, so could be used by anyone wanting to match themselves up with a particular type of scent from fruity, musky to oriental or tropical.

Perfume Bottle Illustrations with descriptions:

Illustrations should look beautiful & accurate to the actual object.  The descriptions should be fun & coincide with the actual illustration.

A) Parfums, Jean Paul Gauttier

If you’re a girl about town, who likes socialising & shopping with your friends, this is the style you will likely go for.  The fashion inspired design is sure to attract your interest.  Plus, it’d look great coming out of your Jean Paul Gauttier handbag.

B) Kylie Minogue, Sexy Darling

Interested in celebrity culture, style and glamor?  Enjoy smelling like your favourite icon? Why not go for a perfume bottle that expresses your personality and preferred celeb? As Kylie Minogue reflects in her scent’s bottle which is the shape of her famous hot pants, they are often designed to be playful and fun.

C) Eternal Magic

You love the perks life can bring! You treat yourself because you deserve it! This beautiful, smooth & curvaceous design is fitting for those of us who are attracted to sleek, lusciously subtle pattern & shape.

D) Versace, Red Jeans Woman

Versace’s crafted glass sculptural design, appeals to those who are attracted to traditional style & pattern, shape and well-crafted glass embellishment.  It’s more like a piece of art than vase for your favourite scent.  You are a classy woman, so why not show that with your perfume selection.

E ) Frosted Blue Sun Perfume Bottle

You are spiritual, open minded & enjoy trying new things! You desire to find out more about yourself & place in the World! This perfume bottle design is for you. It’s beautiful engraving is a design that appeals to your spiritual side & shows your interest in what the World holds for you.

F ) Frosted Blue Spiral Shell Perfume Bottle

This interesting spiral design could be inspired by the fascinating form and composition of the shell that nature gives us.  Its design could show your interest in the beautiful shapes & designs the natural World creates for us.  And any conservative or appreciative feelings you have towards this subject.

G) Marks & Spencer, Autograph, Blush

You are active and interested in your health.  Your style reflects this.  You like slender petite, simple design that is practical & functional. However, you do like appealing, sweet, delicate patterns to decorate what you require.

H) Suddenly, D’OR for women

This may be a simple container, but D’OR gives the impression that you don’t need brash colour or overcomplicated design.  This perfume bottle style expresses your love for functionality, things that just work & do what you need them to! This is simplicity & not overcomplicating matters in your beauty routine, this is practical, this is YOU!

This is my piece exhibiting at ART 360: